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People usually describe a successful tour in much the same way: The weather. The hotels. The food. If they saw everything. If the guide was okay. Extra plus, if the guide was excellent. If the program was fulfilled. If they had no stomach issues. Photographs. Souvenirs. One beautiful sunrise. Perhaps a camel ride. Perhaps one new friend. After almost 25 years of guiding, I started looking for what more there is. Because I noticed that many people are exhausted on their...

Travel has become a tired word. Modern travel revolves around airports, packing lists, productive programs, dense content, much movement, beautiful photos and checking sightseeing lists. For me, travel was never about sightseeing. Sightseeing is what lures people into travel, but to me it is the most surface-level part of it. Yet it is the main content we see on social media. Sightseeing and hotels. Don’t misunderstand me. Sightseeing is a necessary part of my job. Travel needs to have the sightseeing...